Creative director Valerie Theoret recently participated in a one-month artistic direction and management workshop at the Quebec Institute of Graphic Communications in Montreal. Last week, she shared a sampling of what she learned with the Aasman team during a half-day workshop of our own.

The exercises Valerie directed expanded our views on the creative process and how to confront design challenges in innovative ways. When asked how the course relates to current design trends, Valerie said:

“Finding an idea will never be out of date. Our job is to know how to think and how the brain works in particular ways. These exercises are a useful tool to get rid of certain set patterns and remind us to think in another way, to go somewhere new.

Designers think about a problem before starting practical execution. There are tons and tons of ways to tap into creativity that allow us to solve problems with originality. At Aasman we all come from different backgrounds and there are some new staff members, so it's nice to have these tools we can use together. Plus, it's a lot of fun." 

The Aasman team left the workshop feeling energized and refreshed. What exactly did we learn? Well, if we told you our secrets, we'd have to kill you.

Check out our portfolio on a regular basis to see how our new ways of thinking are translated into unique concepts.