tag: marketing

Jennifer

awesome diy badness

posted Jul 22, 2011  |  by Jennifer  |  3 Comments

Today, we present some examples of why it clearly pays to hire professionals to do the marketing. (Local TV ads are the best!)

Enjoy the badness.  Happy Friday from aasman!

 This is what happens when the boss just really, really wants to be on tv.

And this is just surreal. 



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Trevor

Stick it somewhere else

posted Mar 17, 2011  |  by Trevor  |  0 Comments
Flipping through the local in-flight mag today, I was again struck by the bizarre use of Yukon Tourism’s marketing theme mark Yukon: Larger Than Life. 
 
Bizarre–yeaaah. About 50% of tourism related advertising contained the same marketing mark! To the Outside reader, what does that tell them? Anything?
 
Sure, sure–there’s some juicy co-op funding support if you use it DOMINANTELY in your advertising. But in today’s competitive marketplace does it make sense that 1 in 2 ads say the same thing–in the SAME publication? That’s not advertising. That’s just noise. 
 
What would be better? Well, to start with, be truly creative if you want to get noticed. More than 10 words in a tiny full colour ad—don’t do it. Buy a no-colour classified listing. No one reads and retains display ads that aren’t creative and interesting. Test it—it’s true. Never stick a government logo in your advertising–never, ever. Never. Sure the money is tempting, but results are what you really, really want so don’t use your money to help pay for government logo space. It does not sell you and the quality of your business.
 
Big kudos and gold stars to the tourism industry advertisers in this in-flight edition that understand the conflict and didn’t stick it in their ad.

 



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Eleanor

chipmunk cheeks & a yellow mark

posted Jul 19, 2010  |  by Eleanor  |  0 Comments

It's my first day back in town and back at work after two weeks of canoeing the Yukon River. With no food in my house, no cash in my wallet, and my car somewhere on the other side of town, I needed lunch somewhere nearby that accepted credit cards. What else? It's a busy day catching up in the studio, so I got a Subway sandwich and ate it while walking back to work.

I've never had so many people smile at me on my lunch break. It was a little weird and I'm now contemplating what it was they were smiling about? Was it their understanding of lunch on the run? The big sunglasses and cheeks stuffed like chipmunks? Am I selling Subway with my high-heeled stroll through town?

As I peeled back the logo-covered sandwich wrapping, a mom with her two boys passed by and commented, "Subway looks good. Let's go there and then to the park." It was just a sandwich and pop, but the bright yellow mark with the little "on-the-go" arrows sent at least three hungry people back to its source.



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