Eleanor

Travelog: Expensive white space on the London tube

posted Sep 28, 2011  |  by Eleanor  |  2 Comments

I love taking the London underground because it's full of advertising. There are posters for musical after musical (there's currently a Ghost musical, f.y.i.) and a whole gamut of ads for art and design exhibitions, events, products, etc, etc… Below is one of my favourites.

Many clients get nervous about excessive whitespace, but this is one ad that undeniably would not work without it!

If you can't read it in the photo to ad goes like this:

A                  Golf
is                  up
to                 10%
cheaper        to
run                over
3                   years
than              the
competition.  It's
true,              no
need             to
shake            your
head.

Unbelievable value. Das Auto.

I love it! I only saw half of it at first and thought it was an unfinished install, but alas, I squinted to see and someone moved out of the way so then I understood! A great aha moment.



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Neil

Election Signs

posted Sep 27, 2011  |  by Neil  |  9 Comments

 Editors Note: Throughout the 2011 territorial election Aasman will be blogging side-by-side comparisons of communication tactics used by the various parties. We invite you to get engaged in the comment section of each post. Enjoy!

Election signs are the most visible indication that an election is underway. For those who don't read the newspaper, watch the news or generally live from day-to-day under a rock, an election sign is often their first and sometimes only tip that they may be called upon to vote.

Below is a selection of the signs that greet me on my walk to and from work each day through Riverdale.

What are your thoughts? What have you been noticing in your neck of the woods? What do signs say about campaigns? Let us know in the comment section. 

Riverdale Liberal candidate Dan Curtis



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Jennifer

Who Gets Two Free Tickets to Whitehorse Concert’s First Show of the Season?

posted Sep 23, 2011  |  by Jennifer  |  1 Comment

Carrie McClelland does!

Thank you to all who entered. Almost everyone knew that Caroline received her Bachelor of Music from UBC and those smarty-pants were entered in the draw. 

Don't be sad if you're not Carrie McClelland—there will be more opportunities to win Whitehorse Concert tickets (and other neat things) from Aasman in the future. 

Enjoy the show Carrie! (And all you future winners, have a great weekend, too.)



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Eleanor

Travelog: A rare statue of a graphic designer

posted Sep 22, 2011  |  by Eleanor  |  0 Comments

Traveling has changed a lot since immersing myself in the world of design about a decade ago. I still look at landscapes, art, and historic sights, but there's a whole other category of things to look at. Advertising and wayfinding are obvious points of interest, but in Berlin, you'll find a statue of the man who invented fill-in-the-blank forms field (form fields).

Who knew!

Heinrich Friedrich Karl vom und zum Stein, commonly known as Baron von Stein lived from 1757–1831 and is more known for Prussian reforms leading to the unification of Germany.
It doesn't say anything about the form fields on his wikipedia page so I'm basing this fact solely on my tour guide's words. Regardless, I was rather excited. Here I am posing as if filling in a form.



ps. according to the the Form page on wikipedia Charles Babbage, (1791–1871) invented them.

I'll post a follow up around tax time to get you excited about all that paperwork!
 



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Eleanor

Win two tickets to see Caroline Drury-Márkos this Saturday!

posted Sep 19, 2011  |  by Eleanor  |  2 Comments

Aasman is proud to be a sponsor of the Classically Yours concert series from Whitehorse Concerts. The season line up looks fantastic and we're excited to share two tickets with you to the opening concert–soprano Caroline Drury-Márkos was raised in Whitehorse and preforms this Saturday, September 24 at the Yukon Arts Centre.

All you have to do is answer this question correctly:

Where did Caroline Drury-Márkos earn her Bachelor of Music?

The contest is now closed. Thank you for participating!

All correct answers will be put in a giant top hat (or a plastic bag) and the winner will be drawn at random. Contest closes on Thursday September 22 at 3 pm–we'll call you on Friday morning if you've won the draw.

Have you seen Caroline in concert before? Tell us about it.
 



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