Editors Note: Throughout the 2011 territorial election Aasman will be blogging side-by-side comparisons of communication tactics used by the various parties. We invite you to get engaged in the comment section of each post. Enjoy!

The following are screen shots taken at 4pm on Friday, roughly three hours after the election was officially called and news reports became available online and on local radio.

What role do you think the web will play in this election? Do the home pages reflect each party's brand? What role does a website have in defining a party or company brand?

Let us know what you think.

Green Party

Yukon Party 

*** As of Monday morning this site had changed to a different version, however at the time of the election call and hours afterward the site remained as below. ***

New Democratic Party

Liberal Party

There is a dirty little secret many folks don't want you to know - There is no such thing as a social media expert.

If you've attended a conference, browsed a book store or, god help you, Googled a social networking question lately, then you know what I'm talking about. The sheer volume of men and women purporting to be experts in a field that until recently didn't exist is preposterous. 

Let's take Malcolm Gladwell's research and agree it takes at least 10 000 hours to become an expert at something. The math breaks down like this: A person would need to spend 5.46 hours a day researching and practicing social networking for five years straight with zero days off (Merry Twittistmas!) in order to be deemed an "expert" in social media.

How many marketing professionals have added "Social Media Expert" to their resume over the last 5 years? These are folks working full time jobs with long hours to serve clients who need sound marketing assistance but somehow they've found five hours a day to practice social media? Seriously? I can't find five hours to watch Home Alone 1 & 2 in succession. To give you an idea of the time frame we're talking about,  LinkedIn & MySpace launched in 2003, Facebook in 04', Youtube in 05' and Twitter in 06'.

One more thing: I lied.

There are social media experts—they work for Facebook, Google, Twitter and other companies yet to be launched. Don't get me wrong, many folks can provide sound advice on how to use social media to communicate with your audience (Aasman included), just beware the claim of an "Expert."

.. you send aasman's staff down the river on rafts!

Last Wednesday marked aasman's annual teamwork development day. The office was relocated to the Blanchard and Tatshenshini Rivers for a day of rafting.

There we are (minus a few) and ready to roll.

Working together as a team to deliver... the raft.

The special occasion called for fancy black suits.

Like she does in the office, Heather kept us on our toes with unexpected splashes and tackles.

Some splashes were less intentional.

We experienced tipping points first-hand.

The designers found inspiration in their rubber studio and blue thinking caps.

With all her attacks, Heather did not escape getting wet herself. Mark takes a break to read an interesting blog… I mean an interesting cloud form.

This is what happens to bad ideas, and the token guest of our group.

On the other hand, good ideas are worth hanging on to for dear life. Lean left!

In calmer moments the river's beauty spoke for itself. It was a glorious day on the water...

... with a long drive home.

Or just plain freaky? 

Start your long weekend with some weirdness . . . Enjoy!

I know a guy like him. Seriously. 

Definitely stupid. 

By far the scariest commercial I've ever seen. 

I have a secret. Saturday was my birthday.

Last year my birthday led to an e-mail tsunami courtesy of Facebook, amassing some 125+ birthday greetings posted to my wall. Yes, folks cared enough to write. No, most of them aren’t my friends.

So, I made some Facebook changes prior to Birthday 2011:

• Changed my birth date to one that's already passed
• Altered my birthday setting to private
• Adjusted my display picture to a photo of an unknown male

The results?

32 Birthday greetings (A 75% decrease over 2010), 85% of which came from true friends who know me well.

That's what i'm looking for in a social network, real and meaningful interaction.

What are you looking for?