This past Sunday I spent the morning alone on a quite outdoor rink waiting for the sun to rise over Riverdale. My thoughts turned to Air North and what factors they faced in competing with two national carriers. I kept arriving at one consistent point - Yukoners are Intentional.

We don't live at -40 by accident. We climb mountains, paddle rivers, fish until 3am and then fish again through 3 feet of ice. We grow long beards and in February our women grow long leg beards. We choose this life and we do it with pride.

The Air North brand exudes flexibility and kindness, caring and good food, intentionally investing in our community and improving the lives of all Yukoners. While the outside world measures success through consumption, Yukon has valued community and intentional living. Yukoners have a choice to make and local businesses would do well to pay attention.

We all share this arctic oasis and are faced with moving from the magical to the mundane. We can tear down rinks to build new houses but does doing so not hollow out the intentional lifestyle of the folks who built this place?

It's all up for debate because we're owners, too.