Aasman made an appearance in Friday's Yukon News in the article "Branding and a side of fries" about rebranding and the local renovation of McDonald's.

Reporter Chris Oke interviews Al Aasman who explains “Brands are often confused with logos or advertising. . . but a brand is actually what people think about you.”

Well put Al. For more branding basics and how these renovations are a part of McDonald's "forever young" brand read the article here or read our May 17 blog on the same topic.