Through the years, we’ve discovered that effective communications depend on the disciplined application of three distinct but inter-related activities: strategic planning, creative execution, and measuring impact. Each gives us important insights into how to develop and position your project so that it communicates what you want it to, on every level.
This is where project foundations are set, long-term vision is mapped, and key planning decisions are made. In 20 years of doing this work, we’ve discovered that the key to strategic planning for brand communications is articulation: clearly articulate the communications problem, opportunity and goals, marry that to a compelling brand promise, and you are well on your way to an insightful creative rationale for the project. Much of the work we do is focused on that process in order to arrive at creative solutions that make a meaningful impact for your brand.
A well-articulated strategic platform makes for an excellent creative springboard. It ensures that our creative endeavors are focused on making a meaningful impact for the brand, rather than merely decorating the information. This part of the process turns strategy and insight into creative solutions, technical production, print and interactive media in the form of Brand Identities, Advertising Campaigns, Print Collaterals, Publications, Websites and Blogs, Display and Environmental signage, Interactive Design.
Every project requires this simple baseline: what results do you want to achieve? Once we have established what will constitute success, we collaborate on how it will be measured. This can range from simple numbers — x number of phone calls, signups, web visits—to approvals from superiors, to anecdotal results, to full-on survey and polling results. Then at project end, together we consider what has been achieved. Always taking into consideration what conditions and impacts have affected those results.
Together with our clients, our team creates brand strategies that perform; that reach beyond the objectives; that successfully inform and impact the target audience; and that can be demonstrated and measured by their outcomes and results.