Am I the Solution? Awareness Campaign
Strategic planning
This Government of Yukon Women’s Directorate initiative has been developed to increase ordinary Yukoners’ awareness around the complexities of violence against women. Social media is utilized as the driving force to get Yukoners to think about the ways we all impact this important, ongoing issue and how we can affect change. The customized Facebook page creates an environment of non-judgmental discussion and interaction.
Creative execution
Measuring impact
Success will be measured through Facebook participation.

social media is a vital tool in encouraging interaction and discussion


