Don’t Be Sick Mass Media Campaign

Health and Social Services

Strategic planning

The pairing of a simple directive (Don't be sick) with a sickly but lovable character (Melvin) clearly communicates what not to do during cold and flu season, while a consistent presentation of three simple steps (wash your hands, sneeze into your elbow, clean shared surfaces) provides the antidote to the spread of colds and flu.

Creative execution

Tissue pack close-up

Measuring impact

Success is measured through word of mouth feedback and general observation of desired behaviour, as well as by requests for tissue refills.

 

The Don't Be Sick campaign was recently awarded

Design Edge's Best Advertising Design honours

for both Print and Outdoor categories for British Columbia and Yukon.