Gwich’in Language Fluency Campaign

Vuntut Gwitchin First Nation

Strategic planning

With the goal of increasing student fluency in the Gwich’in language, this campaign reached out to all members of the Old Crow community, encouraging cross-generational participation with taglines in both Gwich’in and English: Talk to me and We are a Gwich’in family.

 

Creative execution

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Measuring impact

The success of the campaign was measured by community feedback and participation in both student and adult Gwich’in language classes.