Larger than Life Destination Banners

Department of Tourism

Strategic planning

In keeping with the Yukon brand of larger-than-life history, culture, characters, and adventures:  six banners that celebrate scenic beauty, winter adventure, summer adventure, wildlife viewing, arts & culture and First Nations, history, and natural phenomenon.

Creative execution

outside the Whitehorse Visitor Information Centre

Measuring impact

The banners have been enthusiastically received, and can currently be seen throughout the communities of Yukon.