Larger than Life Destination Banners

Department of Tourism

Strategic planning

In keeping with the Yukon brand of larger-than-life history, culture, characters, and adventures:  six banners that celebrate scenic beauty, winter adventure, summer adventure, wildlife viewing, arts & culture and First Nations, history, and natural phenomenon.

Creative execution

scenic outdoor traveller, cultural explorer & traditional value seeker

Measuring impact

The banners have been enthusiastically received, and can currently be seen throughout the communities of Yukon.