OLCM Brand Review and Alignment

Yukon Church Heritage Society

Strategic planning

Yukon church history—as embodied in the Old Log Church Museum—is conveyed as an authentic reflection of the history of Yukon people as a whole.

Creative execution

business card

Measuring impact

The new Old Log Church Museum identity was implemented during the 2010 summer season and into the fall, along with new signage, a new website, and new internal communications pieces. Success will be measured over the next several years by a sense of increased community ownership of the museum as an integral piece of both the Whitehorse cultural fabric and of Yukon history.