QuitPath and Smokers’ Helpline Promotion Campaign

Health and Social Services

Strategic planning

This multimedia campaign uses humour and empathy to highlight the difficulty of overcoming the addiction to cigarettes on one’s own. The message “Support is the key” reinforces the personalized support options available through the QuitPath programs and Smokers’ Helpline.

Creative execution

2-part newspaper ad
  • Videos content

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    To view this video, please be sure your browser has javascript enabled, and a current version of the free flash plugin.

Measuring impact

Success is measured by tracking the number of calls to the Smokers’ Helpline and registrations to the QuitPath programs.