Vacation Planner 2010

Department of Tourism

Strategic planning

When 30 to 65-year-old Canadian or American travellers read the Yukon Vacation Planner 2010, they will become excited and enthused about the possibilities of coming face to face with a destination that offers authentic wilderness, adventure and cultural experiences in the context of comfort and security.

Creative execution

Vacation Planner cover

Measuring impact

Yukon Vacation Planner 2010 is one tactic within a far-reaching annual communications campaign that positions Yukon's brand in a North American market. It supports a comprehensive plan that includes travel trade events, targeted and non-targeted marketing in U.S. and Canadian media, including online and seasonal campaigns in Canadian gateway cities.