Strategic planning

Project Goal Although the students, staff and board were unified in their knowledge of who they were and their strong presence in the community, there were inconsistencies with use of visuals and slogans. They desired a unified look and message internally and in the surrounding community.

Target Audience Besides being the key target audience, the students played an important role on the project team. They helped to articulate their brand and make decisions on the final visual identity.

Positioning Statement As a welcoming community, accepting of differences and providing a safe learning environment, Vanier Catholic helps students realize and develop their God-given potential for personal growth and enables them to contribute positively to the larger community.