Strategic planning

Project Goal This grassroots, volunteer-based organization needed a stronger presence in the community. A professional visual identity would help raise awareness and increase funding, volunteerism, and action towards elimation of poverty.

Target Audience All Yukoners (individuals, organizations, businesses, and government bodies) because all are affected by poverty and can do something about it.

Positioning Statement For Yukoners who care about their well-being and that of their community, Yukon Anti-Poverty Coalition is the volunteer organization to join and support. It understands that we are all interconnected and that if we work together we can actually eliminate poverty.