Strategic planning

Project Goal To provide a professional, informative and attractive handout for health professionals giving them incentive to pursue a career in the Yukon instead of down south or elsewhere.

Target Audience Primarily health care professionals in mid-career who desire a change or new challenge in their lives for either personal or professional reasons. They may not have much knowledge of the Yukon and the comforts and quality of life to be found there.

Positioning Statement For health care professionals seeking a fulfilling career and a high quality lifestyle, Yukon is the place that provides urban comforts and amenities in a beautiful setting while providing career opportunities that allow them to make a significant difference.